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From the director

Blogs and organizational balance: the power of focus and voice in leadership

Ann Werner
Ann Zweber Werner

Significant and substantial listening to the people of our communities, our districts and our schools can be a challenge for each administrator but is also one of the most important as well as difficult of our leadership responsibilities. Web logs, commonly referred to as blogs, may prove to be a significant tool to increase opportunities for voice (the product of addressing a topic verbally or in writing), listening and focus. Over the past few decades, educational organizations have been exploring avenues to increase voice and listening between and among various groups with the goal of increased success in teaching and learning, not only for students but also the providers and supporters of educational services.

Substantial opportunities for voice and listening are core tools to create a balanced organization, one that shares a common spirit or focus. In Leading with Soul, Lee Bolman and Terrence Deal identify the moral precepts that balance organizations as compassion and justice. They posit that there are four gifts that a leader gives an organization to serve as practical rules guiding behavior leading to the institutionalization of compassion and justice. They are: love, authorship, power and significance. As part of the University’s journey of creating more substantial listening techniques that will assist in preparing learners to lead balanced organizations, we first turned to the ongoing work of creating a common spirit or focus.

Clarity of focus
During the 2003-2004 academic year, as part of the ongoing improvement process of the University of Minnesota’s licensure and leadership development program, we more clearly defined our program’s mission, vision, and beliefs. A guiding light, from which all of our tools for leading the learning process flow, our vision statement is:
The University of Minnesota is committed to the integration of professional wisdom, inquiry, and authentic practice in the preparation of educational administrators.

This statement is the embodiment of our long-standing beliefs but is now communicated so that all members of the administrative licensure learning community, including students, instructors, mentors, and program advisers, can clearly focus and proceed with one vision while welcoming many voices. Our success with operationalizing the licensure program’s foundational elements of mission, vision, and beliefs was noted by Marc Boehlke, executive director of the Minnesota Board of School Administrators in his remarks following the Board’s April 2004 review of the University’s program. Citing a shared focus as one of the strengths of the University’s program he stated, “It is clear that everyone including your students and instructors are going in the same direction, a strength that is hard for most organizations to accomplish.”

Web logs (blogs)
In October, 2003, three elementary principals including one from a rural demographic, one suburban and one urban, were asked to provide daily reflections addressing four questions for a period of one year. To do this they logged onto a secure asynchronous Web site. All identities, other than to the participants themselves, have been carefully guarded to allow for open discussion. The four questions addressed were: “What were the questions of the day?” “Who were the participants?” “What were the emotions?” And, finally, “What did you do?” Each participant logged on almost every day from October through June and has returned to the process in August. To date, approximately 250 single spaced pages of dialogue have been compiled that are profoundly rich with information and insights.

The original intent was to design a voice and listening process that would substantially adhere to the intent of Minnesota Rules 3512 that states, explicitly in parts and implicitly in others, the essential nature of the partnership between the licensed practitioner and the university in the preparation of educational administrators. The goal to gather real-time information and insights into the work of the elementary principal was far exceeded. Not only has rich material been gathered with actual happenings from which to write case studies, but also insights have been gained into the categories of work and their time frames, the enormous work load, the intensity of a range of emotions that ebb and flow during the course of a year, the importance of heart and passion in successful leadership, and the essential nature of delegation and ongoing substantial professional development, among many others.

This information will enable the University to create extensive project options that will allow for the creation of authentic practice sets, in the form of project-based learning, to support specific courses including the field experience. This increased set of options, aligned with state competencies and the learner’s pre-assessment, allows each learner as well as university and field mentors to laser focus the preparation of our educational leaders in both pre-service and ongoing professional development programs. In addition, the blogs provide information that will allow the University to shape questions that will guide aspiring administrators into avenues of inquiry that will not only help them develop the knowledge base that is essential to lead learning organizations but also provides examples of quality practice that demonstrate the application and synthesis of competencies required in the licensure rules.

While the commitment made by these three professionals will be fulfilled in one month, two have asked to extend their full involvement for another year. The third participant would also like to continue, with a commitment of two to three days per week rather than five. A fourth participant, who would be selected from the same area as this third participant, may also be added to the blog. This adjustment, in the second year, will add another dimension from which we can learn about usefulness and sustainability for the participants as they pair in reflection with individuals having regionally similar challenges. The two asking to continue every day said that in order to have this work for them they found that they had to make the reflection part of their day. In response to another’s comments, one participant stated: “Yes, I would like to continue too. I, too, have made it a part of my day and by putting my day into words, it has helped me to analyze my leadership style and actions. It has also been helpful to read the others’ postings as well -- works as a great support system and it gives me great ideas.” Note that in these comments, each participant not only sees value in their contributions to the University but also to themselves.

So, how does this relate to the four gifts of leadership? Motivational theory from the lens of behaviorists asserts that individuals perform because of intrinsic and extrinsic rewards. Aubrey Daniels, Ph.D., founder of Aubrey Daniels International, espouses his belief that the more powerful motivational elements are the intrinsic rewards, that these should comprise 80% of what we do to reinforce individuals to perform as desired. The four gifts offered by Bolman and Deal are excellent examples of intrinsic rewards to move participants to perform and continue with work that adds to their plate of responsibilities and includes no financial compensation. The following addresses how the gifts become intrinsic rewards to participate in the blogs.

Love - Throughout the process the participants have given each other the gift of love by modeling caring and compassion to each other in supportive comments and tidbits of advice through challenging and sometimes difficult and emotional situations. They also modeled for each other love as each worked with children, families and staff in a myriad of examples.

Authorship - The blog process for giving voice and substantial opportunity to listen has been successful because it possesses the gift of authorship. In the process no one asks another to solve a problem for the other. They simply address the questions, identifying the topic of the reflection; reflect on what happened and how they handled it. Frequently they were congratulated or shown empathy. Sometimes a suggestion would be made but in all cases each participant owned his or her entries. They embraced the gift of authorship.

Power – “Hoard power, dampen spirit”. Each of the blog participants believe that they have the power to make a significant difference in the content of the preparation program at the University of Minnesota. This is one source of voice in a University and program that accesses many voices but, asking the members of the blog to give such meaningful voice gives them the power to shape our thinking, which moves program developers to deeper understanding of the roles for which they are preparing leaders. By giving the blog participants the power to identify content for the licensure program, it is believed that the authenticity of the practice sets will increase in quality. As a primary source of power for the University is derived from its quality, the higher the quality of content and delivery provided by the licensure program the greater its power. This underscores Bolman and Deal’s premise, “You can give power away and wind up with more” (Bolman and Deal p.92).

Significance – In the case of these blogs, this is probably the most powerful of the gifts. What is the gift of significance? It is “...the power of shared emotion. Creating a common spirit that touched everyone.” Significance is what good rituals are made of, and in order for the blog to sustain itself for one year, let inspire the desire to continue, it had to become a ritual. According to Bolman and Deal, you can’t impose significance, you have to create it together. “Significance comes for working together with others, doing something worth doing, making the world better.” (Bolman and Deal p.92).

Implications for future uses of the blogs as voice and listening tools
Ahead we face the great task of synthesizing the information received from the team of elementary principals. We will be adding three to four new groups in 2004-2005. Eventually we will extend this voice to middle level principals, high school principals, directors of special education, directors of community education, directors of Area Learning Centers and directors of charter schools. These are examples of uses to help inform the University.

But what if superintendents, principals, or directors formed blogs to listen to grade-level teachers incorporating a new curriculum adoption while facing all the routine duties of teaching each day, or formed a blog made up of special education teachers in a specific disability area? How would these voices inform our district and school practices and how would the act of listening in such a substantial way impact one’s ability to lead? Is there a possibility for using blogs for severely challenged children to create a home, teacher, administrative team, and medical provider real time asynchronous daily dialogue that could appreciably improve the capacity of each to provide better individualized service for a child? Examples might be medical assistance where accurate accounts of daily behaviors are so important for the identification of kinds and dosages of medications, or to provide insights into to how behaviors at home or school affect the other area of the child’s life.

Compassion and justice in balanced organizations are possible through the utilization of significant voice and listening techniques. There are many possibilities as long as the participants are willing to make deep and sustained reflection part of their day using the wonderful supports that technology can provide.

Source:
Bolman, L. and Deal, T. (1995). Leading with Soul. San Francisco, CA: Jossey-Bass.

Send comments to:
Ann Zweber Werner, Ph.D.
Program Director
werne023@umn.edu
612-626-8647

 
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Last modified on July 22, 2009