Rayla Allison, JD


Associate Director, School of Kinesiology

Office Hours: By appointment.

Areas of Interest

Sport law, specifically Title IX of the Education Amendments Act of 1972

Graduate education faculty

Chief Executive Officer, Sport Business Institute

Ms. Allison teaches in the undergraduate and graduate sport management program and is a local Twin Cities attorney with a national practice representing athletes, coaches, sport managers, and sport corporations in the areas of Title IX, employment discrimination, transactional issues, intellectual property, and general business affairs. She is the founder of the Sport Business Institute within the School of Kinesiology providing consulting services to the sport industry while bridging classroom topics with real world experience for sport management students. Ms. Allison is a national speaker on sport law and sport management issues.

School of Kinesiology

106 Cooke Hall
1900 University Ave. SE
Minneapolis, MN 55455

Tel: 612-626-3256


J.D. William Mitchell College of Law
M.S. Texas Womans University
B.S. University of Texas-Arlington

Sport Business Institute


The University of Minnesota Sport Business Institute's mission is to provide clients in the sport industry excellent business consulting and research services, while allowing sport management faculty and students real world experience in which to apply current sport management theory and practices and to conduct research.

Teaching and research interests

The content areas in which Ms. Allison teaches are: sport law, sport finance, sport agency, sport marketing

Ms. Allison provides consulting and research services through the Sport Business Institute to local, national, and global sport corporations for such projects as consumer research, creating marketing plans, conducting economic impact studies, brand management, designing and securing sponsorships, and sport management organization and operational issues. Additionally she has a long standing research interest in Title IX and college coaching employment contracts.

  • Graduate and undergraduate sport law
  • Sport marketing
  • Sport finance
  • Strategic sport marketing
  • Undergraduate academic research

Educational background

  • William Mitchell College of Law, St. Paul, Minnesota
    Juris Doctorate
  • Texas Woman's University, Denton, Texas
    Master of Education
  • University of Texas at Arlington, Arlington, Texas
    Bachelor of Science

Professional experience

  • 2006-present, Teaching faculty, School of Kinesiology, University of Minnesota, Minneapolis, Minnesota
  • 2001-06, Assistant Professor and coordinator of sport management, human performance, Minnesota State University, Mankato, Minnesota
  • 2000-present, Attorney, private practice, Bloomington, Minnesota
  • 1994-2000, Vice president/league director, Women's Pro Fastpitch, Minneapolis, Minnesota
  • 1991-94, Executive director, National Fastpitch Coaches Association
  • 1989-91, Head softball coach, University of Hawaii, Honolulu, Hawaii
  • 1983-89, Head softball coach, University of Texas-Arlington, Arlington, Texas
  • 1980-83, Founder and president, Spudskins, Inc., Forth Worth, Texas
  • 1977-79, Head basketball coach, Wesleyan University, Middletown, Connecticut
  • 1976-79, Head basketball coach, Texas Woman's University, Denton, Texas
  • 1975-76, Basketball coach and teacher, Plane Senior High, Plano Texas


  • KIN/REC 5801—Legal Aspects of Sport
  • SMGT 3861—Legal Aspects of Sport
  • SMGT 3641—Sport Promotion and Marketing
  • SMGT 3881—Senior Seminar

Professional affiliations and service

  • North American Society of Sport Managers
  • Sport and Recreation Law Professors Association
  • American Bar Association
  • Minnesota State Bar Association
  • International Board of Directors, Babe Ruth League, Inc.
  • Board of Directors, Foundation IX
  • Board of Directors, Cultural Jambalaya
  • Horizon 100

Honors and special note

  • Distinguished Alumni, University of Texas at Arlington, 2005
  • Lynx Legacy, WNBA Minnesota Lynx, 2001
  • Presidents Award, Women's Sports Foundation, 1999
  • Hall of Fame, National Fastpitch Coaches Association, 1999
  • Four time World Champion professional softball player 1976-79
  • Member of first USA team to compete in China, 1979

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The University of Minnesota is an equal opportunity educator and employer
Last modified on 7/25/2013