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Careers in sport management

Potential employers

  • arenas/stadiums
  • colleges/universities
  • golf courses
  • health clubs
  • high schools
  • intercollegiate athletics
  • newspapers/magazines
  • professional athletes
  • professional teams
  • recreation departments
  • semi-professional sport teams
  • sporting goods manufacturers
  • sporting goods dealers
  • sporting goods stores
  • sports associations
  • sports facilities
  • sports marketing-related firms
  • TV/radio stations
  • youth camps
  • youth sport programs
Did you know facts Did you know Did you know 100% of sport management students completeat least one internship.

Career opportunities

Sport management

  • account manager
  • athlete relations coordinator
  • athletic academic adviser
  • athletic administrator
  • community relations
  • compliance director
  • equipment manager
  • event coordinator
  • external relations
  • facilities manager
  • fundraiser
  • general manager
  • golf course manager
  • ice arena manager
  • marketing
  • promotions
  • marketing and promotions
  • operations
  • product development
  • product distribution
  • programming
  • public relations
  • publicity/media relations
  • recruiter
  • sales
  • sport agent
  • sport equipment retailing
  • sport store management
  • sports administration
  • sports broadcasting
  • sports information director
  • sports journalism
  • sports psychologist
  • stadium management
  • talent scout
  • ticket operations managers


  • assistant coaching
  • college coaching
  • head coaching
  • high school coaching
  • professional coaching

Youth services/development

  • after school activities director
  • boys club director
  • girls club director
  • summer camp director
  • youth program director
  • youth services provider
Cara Gulbronson
One of the best aspects of studying at the U of M was getting to choose classes with service learning. I had unique experiences working with diverse populations, handling conflict, and organizing activities. They prepared me not only for my internship, but were a great asset on my resumes when applying for jobs.

Cara Gulbronson, '13
Sport Management

Job titles and employers of alumni

  • Account Executive, Clear Channel
  • Account Executive, Los Angeles Clippers
  • Account Executive, Inside Sales, Minnesota Wild
  • Assistant Coach, St. John's University
  • Assistant Golf Professional, Northern Hills Golf Club
  • Assistant Golf Pro, Chisago Lakes Country Club
  • Assistant Superintendent, Golden Valley Country Club
  • Associate Commissioner, Rocky Mountain Athletic Conference
  • Athletic Communications, Ohio State University
  • Athletic Department, Breck High School
  • Baseline Tennis Center, University of Minnesota
  • Board of Directors, MN Basketball Association
  • Coach, TAGS Gymnastics Club
  • Communications, University of Minnesota Athletics
  • Co-Curricular Coordinator, Mounds View Public Schools
  • Community Relations, Minnesota Twins
  • Community Relations Associate, Minnesota Timberwolves
  • Corporate Loan Officer, Northern Lights Mortgage
  • Corporate Sales Assistant, Lansing Lugnuts
  • Customer Operations Analyst, SPS Commerce
  • Customer Service Manager, University of Minnesota Athletic Ticket Office
  • Director, Shjon Podein Children's Foundation
  • Event Coordinator, Class Act Event Coordinators
  • Fundraising and Development, Gillette Children’s
  • General Manager, Podium Sports Marketing
  • Graphic Design Contractor, Minnesota Vikings Football, LLC
  • Head Equipment Manager, Dubuque Fighting Saints
  • Inside Sales Specialist, Wells Fargo
  • Instructor, Anoka Ramsey Community College
  • Location Manager, Best Vendors Management, Inc.
  • Manager, Business Development, sportsdigita
  • Marketing/PR director, Today’s Groom
  • Men’s hockey, Michigan State
  • Merchandise Specialist, Target
  • Operations Coordinator, PGA Championship
  • Owner, The Spirit Shop Cheerleading Gym
  • President, ADS Sports Management
  • Pro Shop Manager, Minnesota Twins
  • Project Manager, Lifetime Fitness
  • Sales, Profit, and Operations Coach, Burger King Corporation
  • Senior Store Manager, GNC
  • Special Events Account Executive, Fresno Grizzlies
  • Strength and Conditioning Coordination, MSU, Mankato
  • Swim Instructor, Foss Swim School
  • Video Coordinator, MN Timberwolves
  • Women’s Tennis Coach, Virginia Tech
  • Writer, Beyond the Box Score
  • Youth Development Staff/Specialty Instructor, YMCA of the Greater Twin Cities
  • Youth Initiatives Coordinator, American Cancer Society