Sport management
bachelor of science (B.S. degree)
Have you thought about turning your love of sports into a career? As a sport management major, you will have the opportunity to explore the many sides of the sports business, including marketing and promotions, facility and event management, socio-cultural issues, and law. You'll engage in critiquing and evaluating the role sports play in our culture and develop skills that will prepare you to market and promote sports teams, manage events and facilities at an arena, or unleash the potential in youth by directing community sports programs. Students can choose an emphasis in sport management or youth services and development.
Program highlights
- A core curriculum with personalized electives
- A field study course gives you hands-on experience in an area of sport management of your choice
- Undergraduate research opportunities at the Sport Business Institute, the Sport Marketing Research Group, the Tucker Center for Research on Girls & Women in Sport, and other centers
- Learning abroad opportunities, such as global sport management in Sweden or Italy
- Located in the heart of the Twin Cities - home to ten professional sports teams and eight college and university athletic programs
- A senior seminar focuses on your future career and provides a focused research opportunity
- Dedicated, internationally recognized faculty
Careers with meaning
Potential employers include:
- Sport agencies
- Sports marketing firms
- Professional and amateur sport organizations
- Park and recreation
- Sport media
See What can I do with a sport management degree?
This program also prepares students for advanced degrees in kinesiology, recreation, marketing, sport management, and more.
Coursework
Foundation courses, such as public speaking, sociology, psychology, and community health
Major courses, including sport marketing, management, ticketing sales, facility and event management, ethics, legal aspects of sport, and more.
Focus areas: leadership, human resource management, and sales
Full curriculum for sport management major, Undergraduate Catalog
View all courses in sport management, Undergraduate Catalog
Student profile
Peter: “Working for the Minnesota Twins was a valuable experience that will hopefully open some doors that I never thought could be open to me.”
Your next steps
- Visit
- Apply
- Explore
February 2008