Virginia Solis Zuiker


Associate Professor

Family Social Science

Room 299E McNH
1985 Buford Ave
St Paul, MN 55108

Tel: 612-625-4225

Download CV Curriculum Vitae

Areas of Interest

Family Financial Issues and Counseling
College Students and Money Management
Families and Culture
Social and Human Capital
Economic Well-being of the Family
Latino/a families
Family Businesses
Family Resource Management

Recent News

Zuiker chosen for biennial Teaching Poverty workshop

Zuiker reelected to AFCPE Board of Directors


Ph.D., Family Resource Management and Family & Consumer Economics, The Ohio State University
M.S., Consumer Studies and Management, Texas Tech University
B.S., Home Economics Education, University of North Texas

Honors & Awards

2011-2013   Elected to the Board of Directors for the Association of Financial Counseling, Planning, and Education (AFCPE).

2010 Tom H. Swain Campus Recognition Award

2010 Financial Literacy of College Students: Understanding Student Interests in Technology. Minnesota Association of Extension Educators Scholarship Award, Given for exemplar statewide programming with a team approach.

2006 Invited panelist at the 2003 & 2005 National Minority Business Owners Surveys (2003 & 2005 NMBOS) conference at Baruch College in New York. This event was hosted by the College’s Lawrence N. Field Center for Entrepreneurship with supporting funds from the Ewing Marion Kauffman Foundation.

2006 One of twenty scholars invited to participate in the University of North Carolina Chapel Hill Research Conference on Entrepreneurship Among Minorities and Women funded by the E. M. Kauffman Foundation, June 2006.

2005 One of twenty scholars invited to participate in the University of North Carolina Chapel Hill Entrepreneurship Boot Camp funded by the E. M. Kauffman Foundation, July 2005.

2000 New Career Excellence Award, College of Human Ecology.

Teaching & Learning

FSoS 1301: Cash or Credit: You Need to Know

FSoS 3101: Personal and Family Finance

FSoS 4106: Family Resource Management

FSoS 4153: Family Financial Counseling

FSoS 8106: Seminar: Families from an Economic Perspective

Research & Discovery

Economic Well-being of Diverse Families Residing in the United States:  This research agenda is to understand the economic well-being of diverse families residing in the United States, as a whole, and in Minnesota. Specifically, this research examines economic and management issues that affect individuals and families well being. This research project examines the self-employed versus wage and salary earners, family businesses owners, and financial management issues that affect individuals and families economic well-being.

Mexican Agricultural Workers in Minnesota: A Study of Transnational Work and Family Issues – This bi-national research and outreach project, funded by the United States Department of Agriculture, studies the transnational work and family issues of Mexican agricultural workers in southern Minnesota and their families in Minnesota and Mexico. The goals of the project also include developing faculty and graduate students competencies in cross-cultural and cross-national research methodology and collaboration, developing educational programs for use in the community and in the classroom, and developing public policy related to remittances in the financial services sector.

Family Businesses: Research focuses on the factors at the intersection of the family and business systems that affect the viability of family businesses, especially areas and levels of tension.

Rural Families Speak: Tracking the well-being and functioning of rural low-income families in the context of welfare reform. The Minnesota state team is one of 17 state teams working together on this very important societal issue.


  1. Solheim, C.A., Rojas-Garcia, G., Olson, P.D., & Zuiker, V.S. (March/April, 2012). Family Influences on Goals, Remittance Use, and Settlement of Mexican Immigrant Agricultural Workers in Minnesota. Journal of Comparative Family Studies, 43(2).

  2. Solheim, C.A., Zuiker V.S., & Sheldeshova, P. (2011). Financial socialization family pathways: Reflections from college students’ narratives. Family Science Review, 16(2), 97-112. 

  3. Hendrickson, L., Jokela, R., Gilman, J., Croymans, S., Marczak, M., Zuiker, V.S., & Olson, P. (2010). The viability of podcasts in extension education: Financial education for college students, Journal of Extension [On-line], 48. Available:

  4. Shinnar, R.S., Cardon, M.S., Eisenman, M., Zuiker, V.S., & Lee, M.S. (2009). Immigrant and U.S- born Mexican-owned businesses: Motivations and management. Journal of Developmental Entrepreneurship. 14(3), 273-295.

  5. See CV for more publications.