Areas of specialization

Sport marketing, college athletics, and research methods

Research interests

• Marketing issues such as sponsorship effectiveness, service marketing, and ambush marketing
• Academic issues such as student-athlete retention, academic diversity, and quality of sport management students and programs

Education

• University of Louisville, Louisville, Kentucky
  Ph.D., Educational Leadership and Organizational Development with a specialization in Sports Administration, 2008
  Dissertation title: "The Effectiveness of Ambush Marketing in MLB"
  
• Slippery Rock University of Pennsylvania, Slippery Rock, Pennsylvania
  M.S., Sport Management, 2004
• Slippery Rock University of Pennsylvania, Slippery Rock, Pennsylvania
  B.S., Exercise Science, 2003

Recent professional experiences

• Associate Director of Sponsorship Sales: WCHA Final Face Off
• Research Consulting: Minnesota Twins
• Research Consulting: University of Minnesota Athletic Department (Women’s Basketball)
• University of Louisville Athletic Department (Sports Marketing)
• University of Louisville Athletic Department (NCAA compliance)
• Gannon University Athletic Department (Sports Marketing)
• Slippery Rock University baseball team (Strength and Conditioning)

College athletic experience

• Slippery Rock University men's track and field team (NCAA Division II)
• Slippery Rock University men's wrestling team (NCAA Division I)

Peer Reviewed Publications

Greenwell, T.C., Brownlee, E.A., Popp, N., & Jordan, J.S. (2008). The effects of voice and choice on customer satisfaction with student ticketing policy. Sport Marketing Quarterly. 17, 71-78

Greenwell, T.C., Popp, N., Brownlee, E.A., & Jordan, J.S. (2007). Customer preference and student tickets: Using conjoint analysis to develop ticket policy. International Journal of Sport Management, 8, 280-294.

Peer Reviewed Conference Presentations

North American Association for Sport Management (NASSM) International Conference

Dates: May 27-30, 2009*
Location: Columbia, South Carolina
*Presented the paper: Brownlee, E.A., Greenwell, T.C., & Moorman, A.M. (2009). “The Value of Official Sponsorship Designation: The Case of Ambush Marketing in MLB”

Sport & Recreation Lawyers Association (SRLA) International Conference

Dates: March 5-9, 2009*
Location: San Antonio, Texas
*Presented the paper: Hambrick, M., & Brownlee, E.A. (2009). “The Practical Application of Dram Shop Laws: Rating Major Professional Sport League Alcohol Policies”

North American Association for Sport Management (NASSM) International Conference

Dates: May 28-31, 2008*
Location: Toronto, Canada
*Presented the paper: Brownlee, E.A., Hambrick, M., & Greenwell, T.C. (2008) “The Effectiveness of Sponsoring Women’s Collegiate Sport”

University of Cincinnati Education Conference

Date: April 23, 2005*
Location: Cincinnati, Ohio
*Presented the paper: Brownlee, E.A. & Matambanadzo, T. (April, 2004) “An Analysis of the Attitudes, Opinions, and Attendance Trends of Duquesne University Sports Fans”

Research in progress

Brownlee, E.A., Greenwell, T.C., & Moorman, A.M. (2009). “The Value of Official Sponsorship Designation”

Brownlee, E.A., Hambrick, M., & Greenwell, T.C. (2009). “The Effectiveness of Sponsoring Women’s Collegiate Sport”

Hambrick, M., & Brownlee, E.A. (2009). “The Practical Application of Dram Shop Laws: Rating Major Professional Sport League Alcohol Policies”

Crawford, F.L., Blackman, O., M., Brownlee, E.A., & McAnulty, K.G. (2009) “International Student-Athlete Persistence”

Academic appointments

2008-current, University of Minnesota, Minneapolis, Minnesota, lecturer, School of Kinesiology

2007-current, University of Minnesota, Minneapolis, Minnesota, sport management teaching specialist, School of Kinesiology

2006-07, University of Louisville, Louisville, Kentucky, sports administration temporary lecturer, School of Education

2003-04, Slippery Rock University of Pennsylvania, Slippery Rock, Pennsylvania, physical education teaching assistant, School of Education

Masters Research Projects Supervised

Cosgrove, C. (2009) Chair. Development of a defensive backs coaching manual for the University of Minnesota Golden Gopher football program. The manual was created through qualitative research and a comprehensive literature review and included information about drills, tactics, recruiting, training, and conditioning.

Swanson, L. (2008). Chair. Development of Game Film Gallery a start-up sports film dissemination business. Was successfully implemented and business is now a fully functioning internet business: www.gamefilmgallery.com

Practical Publications

Minnesota Twins Market Research Report

Brownlee, E.A. (2008) “Minnesota Twins Sponsorship Effectiveness Survey Results and Fan Profile”

University of Minnesota Women’s Basketball Market Research Report

Brownlee, E.A. (2007) “Gopher Women’s Basketball Sponsorship Effectiveness Survey Results and Fan Profile”

June 2009