Area of specialization

Sport branding and marketing, sport consumer psychology, and spectator behavior

Research interests

Exploring the applicability of psychology and marketing principles in the context of sport services, including the study of sport fan behavior and the marketing of sport; Sport branding and the associations and images that sport fans hold in regards to sport teams at all levels; Motivations and consumer psychology for both public and private sectors of sport and leisure service delivery; Sport-tourism.

Education

Ph.D., University of Illinois at Urbana-Champaign.
Major: leisure behavior, Emphasis: sport management

M.S., Clemson University, Clemson, S.C.
Major: parks, recreation and tourism management, Emphasis: tourism marketing

B.S., Clemson University, Clemson, S.C.
Major: marketing, Emphasis: services marketing

Professional experience

2003 – present, Assistant Professor of sport management, School of Kinesiology, University of Minnesota, Minneapolis, MN.

August 1999- May 2003, graduate research assistant, Department of Leisure Studies, University of Illinois at Urbana-Champaign.

January 2001 – May 2003, teaching assistant, Department of Leisure Studies, University of Illinois at Urbana-Champaign.

August 1997 – August 1999, graduate research assistant, Department of Parks, Recreation and Tourism Management, Clemson University, Clemson, S.C.

Full vita [.pdf]