Degrees

Ph.D., University of Illinois at Urbana-Champaign.
Major: leisure behavior, Emphasis: sport management

M.S., Clemson University, Clemson, S.C.
Major: parks, recreation and tourism management, Emphasis: tourism marketing

B.S., Clemson University, Clemson, S.C.
Major: marketing, Emphasis: services marketing

Research interests

Exploring the applicability of psychology and marketing principles in the context of sport services, including the study of sport fan behavior and the marketing of sport; Sport branding and the associations and images that sport fans hold in regards to sport teams at all levels; Motivations and consumer psychology for both public and private sectors of sport and leisure service delivery; Sport-tourism.

Professional experience

2003 – present, Assistant Professor of sport management, School of Kinesiology, University of Minnesota, Minneapolis, MN.

August 1999- May 2003, graduate research assistant, Department of Leisure Studies, University of Illinois at Urbana-Champaign.

January 2001 – May 2003, teaching assistant, Department of Leisure Studies, University of Illinois at Urbana-Champaign.

August 1997 – August 1999, graduate research assistant, Department of Parks, Recreation and Tourism Management, Clemson University, Clemson, S.C.