Rayla Allison, JD

Chief of Operations, College of Education and Human Development
Contact Information

College of Education/Human Dev .

Room 104 BuH
178 Pillsbury Dr SE
Minneapolis, 55455


Graduate education faculty

Director, Sport Business Institute

Ms. Allison teaches in the undergraduate and graduate sport management program and is a local Twin Cities attorney with a national practice representing athletes, coaches, sport managers, and sport corporations in the areas of Title IX, employment discrimination, transactional issues, intellectual property, and general business affairs. She is the founder of the Sport Business Institute within the School of Kinesiology providing consulting services to the sport industry while bridging classroom topics with real world experience for sport management students. Ms. Allison is a national speaker on sport law and sport management issues.

Sport Business Institute

The University of Minnesota Sport Business Institute's mission is to provide clients in the sport industry excellent business consulting and research services, while allowing sport management faculty and students real world experience in which to apply current sport management theory and practices and to conduct research.

Teaching and research interests

The content areas in which Ms. Allison teaches are: sport law, sport finance, sport agency, sport marketing

Ms. Allison provides consulting and research services through the Sport Business Institute to local, national, and global sport corporations for such projects as consumer research, creating marketing plans, conducting economic impact studies, brand management, designing and securing sponsorships, and sport management organization and operational issues. Additionally she has a long standing research interest in Title IX and college coaching employment contracts.

  • Graduate and undergraduate sport law
  • Sport marketing
  • Sport finance
  • Strategic sport marketing
  • Strategic planning
Educational background
  • William Mitchell College of Law, St. Paul, Minnesota
    Juris Doctorate
  • Texas Woman's University, Denton, Texas
    Master of Education
  • University of Texas at Arlington, Arlington, Texas
    Bachelor of Science
Professional experience
  • 2012-present, Attorney
  • 2008-present, Associate Director
  • 2006-present, Teaching faculty
  • 2001-06, Assistant Professor and coordinator of sport management, human performance, Minnesota State University, Mankato, Minnesota
  • 2000-2011, Practicing Attorney, private practice, Bloomington, Minnesota
  • 1994-2000, Vice president/league director, Women's Pro Fastpitch, Minneapolis, Minnesota
  • 1991-94, Executive director, National Fastpitch Coaches Association
  • 1989-91, Head softball coach, University of Hawaii, Honolulu, Hawaii
  • 1983-89, Head softball coach, University of Texas-Arlington, Arlington, Texas
  • 1980-83, Founder and president, Spudskins, Inc., Forth Worth, Texas
  • 1977-79, Head basketball coach, Wesleyan University, Middletown, Connecticut
  • 1976-77, Head basketball coach, Texas Woman's University, Denton, Texas
  • 1975-76, Basketball coach and teacher, Plane Senior High, Plano Texas
  • KIN 5801—Legal Aspects of Sport
  • SMGT 3421—Business of Sport
  • SMGT 3861—Legal Aspects of Sport
Professional affiliations and service
  • Hennepin County Bar Association
  • Sport and Recreation Law Professors Association
  • Minnesota State Bar Association
  • International Board of Directors, Babe Ruth League, Inc.
  • Board of Directors, Cultural Jambalaya
Honors and special note
  • College of Education Distinguished Alumni, University of Texas at Arlingon, 2007
  • Distinguished Alumni, University of Texas at Arlington, 2005
  • Lynx Legacy, WNBA Minnesota Lynx, 2001
  • Presidents Award, Women's Sports Foundation, 1999
  • Hall of Fame, National Fastpitch Coaches Association, 1999
  • Four time World Champion professional softball player 1976-79
  • Member of one of the first USA teams to compete in China, 1979

J.D. William Mitchell College of Law
M.S. Texas Womans University
B.S. University of Texas-Arlington