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McNair Scholar 2016Vilma Quito Fernandez

Vilma Quito Fernandez is a senior at the University of Minnesota, Twin Cities majoring in business and marketing education. She believes in the power of effective communication and hopes to pursue a M.A in strategic communications. In addition, her research interest includes technology use in money management practices, and financial literacy.

Vilma Quito Fernandez photo
New experiences help me learn, and expand my dreams. One of my dreams is to build a strong communications background, and become a strong voice and asset for our low-income minorities.

Research project

Money management & technology: financial practices of college students

Abstract: The past decade has experienced exponential growth of personal technology devices and applications to enhance personal money management. This study examined 129 undergraduate students between the ages of 18-25 at a large Midwestern University to determine if college students are using technology to manage their finances and if so, what methods of technology are they using. Results indicate that the majority of college students use technology to manage personal finances (97.7%). The following devices were rated of highest use: a personal computer at home (92.2%), a smartphone (57.4%), and a cell phone (not internet enabled) (27.1%). While college students exceed in their use of technology, results also showed that they lack knowledge on personal finances. Understanding the significance of technology device use in money management practices of college students provides parents, financial professionals, and educators with relevant tools to promote better money management practices. Download poster. [PDF]

Faculty profile

Virginia Solis Zuiker, Ph.D., AFC is an associate professor in the Department of Family Social Science at the University of Minnesota. Zuiker’s research focuses on the economic well-being of families with particular interest in Hispanic family life, self-employment and family-owned businesses. She is the author of “Hispanic Self-Employment in the Southwest: Rising above the Threshold of Poverty,” (Garland Publishing, 1997). She has published in numerous journals focusing on families, financial management, Hispanics, and family-owned businesses. Zuiker received her B.S. from the University of North Texas, an M.S. from Texas Tech University, and a Ph.D. from The Ohio State University.