University of Minnesota



In an effort to increase the number of females in the coaching profession and pipeline, the Tucker Center has created the #SHECANCOACH project.


Many women tell us they entered or tried coaching because a coach saw potential and passion and encouraged her to try it. It is that simple—ask and invite young women, especially current or former female athletes, to think about coaching. Your athletes have knowledge, experience, and passion for their sport and many want to be role models for other girls and women. Coaching is a meaningful way to blend passion and purpose. If she can play, #SheCanCoach!

Our #SHECANCOACH posters were developed from our research. We interviewed women and mother-coaches (see research here, scroll down to Mother-Coach section) to get their ideas on how to get more women and young women involved in coaching. We used their responses to develop the #SHECANCOACH campaign.

Please download the #SHECANCOACH flier, make a copy for each of your female athletes, and take five minutes to invite them to think about coaching. Your invitation matters!


The Women Coaches' Playbook for Being Hired and Retained

“We want a male coach”: A teachable moment for female athletes


Make A Difference

Inspire Teamwork

Be Their Role Model

Encourage Athletes

Be a Leader

Share Your Passion

Choose to Matter