COLLEGE OF

Education and Human Development

Events

Webinar: Athlete Branding and Holistic Development through Innovative Technology

Jan
29
  • Virtual

Technology advancement has transformed sports consumption and how fans connect with athletes. Join Dr. Bo Yu for a webinar to discuss the impact of innovative technology, such as serious games and mixed reality, on athlete branding and holistic development. During this webinar, Bo will explore the opportunities to leverage technology to support athlete legacy branding and create wholeness for both professional athletes and student-athletes. Bo will also discuss how various stakeholders can build a supportive ecosystem to support athlete well-being and healthy development.

Can’t make it for the webinar? Register today, and we’ll send you a copy of the recording.

    Photographs taken at the event may be used in University of Minnesota print and online publications, promotions, or shared with the CEHD community. 

      The University of Minnesota shall provide equal access to and opportunity in its programs, facilities, and employment without regard to race, color, creed, religion, national origin, gender, age, marital status, familial status, disability, public assistance status, membership or activity in a local commission created for the purpose of dealing with discrimination, veteran status, sexual orientation, gender identity, or gender expression. All are welcome.

        The University of Minnesota campuses were built on the traditional homelands of the Dakota and Ojibwe, and scores of other Indigenous peoples who have walked on these lands from time immemorial. It is important to acknowledge the peoples on whose land we live, learn, and work as we seek to improve and strengthen our relations with our tribal nations. We also acknowledge that words are not enough. We must ensure that our institution provides support, resources, and programs that increase access to all aspects of higher education for our American Indian students, staff, faculty, and community members.

        Bo Yu, PhD, is an assistant professor at the University of Minnesota. His research focuses on how innovative technology, such as esports, social live streaming services, virtual reality, and artificial intelligence, empowers athlete branding and personal development. In particular, his research explores the use of innovative technology to (1) enhance athlete personal branding and legacy branding, (2) drive fan behavior and engagement, (3) support athlete well-being and healthy development. His recent research funding from NCAA Innovations in Research and Practice Grant supported the development of a serious game to educate student-athletes about NIL, personal branding, and mental well-being.